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The antecedents of repurchase intention at user online travel agents in Indonesia mediated by brand image.

• Authors : Permatasari, Ratih Devita¹; Rohman, Fatchur²; Prabandari, Sri Palupi³

Subjects: *BRANDING (Marketing); *SALES promotion; *REDEMPTION (Law)

• Source: International Journal of Research in Business & Social Science. Dec2022, Vol. 11 Issue 9, p67-76. 10p.

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NEGATIVE EFFECTS OF BRAND FAMILIARITY AND BRAND RELEVANCE ON EFFECTIVENESS OF VIRAL ADVERTISEMENTS.

• Authors : JIN-SONG HUANG¹ ; LIUNING ZHOU²

• Source: Social Behavior & Personality: an international journal. 2016, Vol. 44 Issue 7, p1151-1162. 12p.

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Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers.

• Authors : Lemon, Katherine N.¹ ; Nowlis, Stephen M.²

Subjects: *BRANDING (Marketing); *BRAND name products; *PRODUCT advertising

• Source: Journal of Marketing Research (JMR). May2002, Vol. 39 Issue 2, p171-185. 15p. 7 Charts.

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Analysis of Retailer Advertising Behavior.

• Authors : Massy, William F.¹; Frank, Ronald E.²

Subjects: *NEWSPAPER advertising; *BRANDING (Marketing); *SALES promotion

• Source: Journal of Marketing Research (JMR). Nov66, Vol. 3 Issue 4, p378-383. 6p. 3 Charts.

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ADVERTISING BRANDED PARTS TO CONSUMERS.

• Authors : Borden, Neil H.

Subjects: *PRODUCT acceptance; *BRANDING (Marketing); *BRAND name productsUNITED States

• Source: Harvard Business Review. Autumn1946, Vol. 25 Issue 1, p129-144. 16p.

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Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana.

• Authors : Attor, Cleophas; Jibril, Abdul Bashiru; Amoah, John

Subjects: BRAND personification; BRAND image; BRANDING (Marketing)GHANA

• Source: Management & Marketing; Jun2022, Vol. 17 Issue 2, p156-177, 22p

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BRAND LOYALTY--what, where, how much?

• Authors : Cunningham, Ross M.

Subjects: BRAND loyalty; CONSUMER research; CONSUMER behavior

• Source: Harvard Business Review. Jan/Feb1956, Vol. 34 Issue 1, p116-128. 13p. 7 Charts.

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The Product and the Brand.

• Authors : Gardner, Burleigh B.; Levy, Sidney J.

Subjects: PRODUCT management; CONSUMER behavior; SELLING

• Source: Harvard Business Review. Mar/Apr55, Vol. 33 Issue 2, p33-39. 7p. 1 Graph.

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MARKETING PRACTICES OF FOOD MANUFACTURERS.

• Authors : Teele, Stanley F.; Bursk, Edward C.

Subjects: FOOD industry; MARKETING costs; PHYSICAL distribution of goodsUNITED States

• Source: Harvard Business Review. Spring44, Vol. 22 Issue 3, p358-376. 19p. 6 Charts.

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Brandstanding: long-lived product promotion.

• Authors : Stevens, Art

Subjects: *BRANDING (Marketing); *MARKETING strategy; *PRODUCT acceptance

• Source: Harvard Business Review. May/Jun81, Vol. 59 Issue 3, p54-58. 3p.

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